BUSINESS PLAN SAMPLE

HEY LOOK!

Business Plan Sample Prepared by: J.Q. Public

May 1, 2003

(A FICTITIOUS COMPANY, I.E., A BUSINESS PLAN SAMPLE)

A. Executive Summary

Hey Look!™ manufactures and distributes halographic equipment capable of cheaply applying holography-based full color logos, photographs/graphics or special messages printed directly on them. We can transfer a holographic logo, graphic or printed message directly onto a piece of clothing by using non-toxic, odorless, dry ink. The product we produce is Hey Look!™.

Initially, Hey Look!™ will use subcontractors to manufacture t-shirts, hats, and jackets. Hey Look!™ will sell through traditional distribution into various markets. The primary market for Hey Look!™ is the $6 billion advertising specialty market. Hey Look!™ will also be sold directly to professional and college sports organizations; amusement and entertainment industries; and, direct markets that other advertising specialty distributors cannot service.

After successful launch of Hey Look!™, the consumer market will be addressed through strategic alliances with the major players e.g., Nike, Adidas, Converse, etc.

Financial projections indicate that first year sales will be greater than $7 million with net income of almost $2 million. Major growth continues with third year projection equaling almost $150 million in revenue with a net of just under $100 million.

Exit strategy for our investors will be either through IPO or merger with one of the major graphic image clothing manufacturers.

B. Corporate History and Strategy

Hey Look!™ was founded in 2001 by Bestus Images and Jonathan Q. Public. The strategy of Hey Look!™ is to capitalize on the overwhelming public acceptance of the "logo world" we are living in. Hey Look!™ has created a patentable technologically advanced method of displaying  four color processed holographic logos, graphics, and printed messages on soft goods.

C. Products

Hey Look!™ produces and distributes a halographic image producing machine that is applicable to clothing factories as well as kiosks in the mall. The halographic light intensifier illuminates the graphic that is printed onto any softgood. These images are called Hey Look!™. Other halographic process advances applicable to any surface, both porous and non-porous, are under development.

D. Marketing and Sales

The market size available to Hey Look!™ is presently $7 billion; growing in five years to $9 billion. Hey Look!™ will sell into niche markets and distribution initially then through alliances with the largest retailers on a global basis.

Because of the newness of the Hey Look!™ concept, there are no identified holographic processing competitors at this time. Potential competitors are those same companies which we believe are our potential strategic partners: Nike, Adidas, Converse, etc.

Sales projections of Hey Look!™ products will allow:

    Gross profit margin of 83.0% in year one on sales of $7,212K with a PBT of $1,959K or 27.2%

    Gross profit margin of 87.7% in year two on sales of $70,656K with a PBT of $36,072K or 51.1%

    Gross profit margin of  92.5% in year three on sales of $149,700 with a PBT of $99,948 or 66.8%

E. Management

Chief Executive Officer: Bestus Images, BS, MBA

Developed first fully automated halographic processing system in the industry. Worked as halogram process developer and marketing executiev for largest image processing company in the United States for 5 years. Founded and was president of a specialty photographic imaging company until it sold for $50 million to SportWorld Specialty Images.

Marketing Executive: Jonathan Q. Public, BA

Brand manager for Nicky Sports Equipment for 5 years. Was vice president of marketing for Fast Sneakers Corporation where he developed logo program that increased sales by more than 200%.

Operations Executive: Position open.

Financial Executive: William Moneymanager, BA, MA

Over 10 years experience as controller of major clothing manufacturer. Audit supervisor with major big 5 auditing firm where he earned his CPA. Was CFO of management team that took $100 million clothing company public.

F. Financials

    1. Most recent financials (unaudited): Available upon request

    2. Funding Required: $500,000 - $1,000,000

  Ratio Analysis - Company vs. Industry = 1,499 Companies (SIC No. 2051)