ACCOUNTING TERMS - ACCOUNTING DICTIONARY - ACCOUNTING GLOSSARY
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BRAND IMAGE Definition
BRAND IMAGE is the view held by consumers about a particular brand of good or service. The stronger the brand image the more inelastic the demand for the product is likely to be.
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TOTAL ASSETS is the total of all assets; both current and fixed.
COMMON EQUITY is the result of subtracting redeemable and non-redeemable preferred stock from total equity.