ACCOUNTING TERMS - ACCOUNTING DICTIONARY - ACCOUNTING GLOSSARY
From the web's #1 provider of financial analysis / ratio analysis
BRAND IMAGE Definition
BRAND IMAGE is the view held by consumers about a particular brand of good or service. The stronger the brand image the more inelastic the demand for the product is likely to be.
Learn new Accounting Terms
TOTAL ASSETS is the total of all assets; both current and fixed.
COMMON EQUITY is the result of subtracting redeemable and non-redeemable preferred stock from total equity.
