ACCOUNTING TERMS - ACCOUNTING DICTIONARY - ACCOUNTING GLOSSARY
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MARKETING LEVER Definition
MARKETING LEVER is anything that provides positional advantage or power to act effectively: Potential levers may be price, brand name, corporate image, broad distribution, effective advertising, etc.
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VET, VETTED, VETTING is to make a careful and critical examination of someone or something, e.g. a person prior to employment.
DEFERRED CREDITOR see DEFERRED INCOME.
