ACCOUNTING TERMS - ACCOUNTING DICTIONARY - ACCOUNTING GLOSSARY
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MEDIA PLAN Definition
MEDIA PLAN, in advertising, is the plan that details the usage of media in an advertising campaign including costs, running dates, markets, reach, frequency, rationales, and strategies.
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INFRASTRUCTURE is the resources (as personnel, buildings, or equipment) required for an activity.
AWSCPA is American Women's Society of Certified Public Accountants.