PROFITABILITY RATIOS are measures of performance showing how much the firm is earning compared to its sales, assets or equity.
BUSINESS ANALYST, in securities/investment industry, is a person with expertise in evaluating financial investments; a business analyst performs investment research and makes recommendations to institutional and retail investors to buy, sell, or hold; most analysts specialize in a single industry or business sector.
VOLATILITY RISK is the risk that a specific security price will increase or decrease by greater increments than the general market.
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