CONTRIBUTION MARGIN ANALYSIS Definition

Bookmark and Share

CONTRIBUTION MARGIN ANALYSIS is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio. The manager asks what will happen to profits if a new product is added or an existing product is discontinued. Calculations take into account additional revenues, additional costs, effects on other products in the portfolio (referred to as cannibalization), and competitors reactions.

Learn new Accounting Terms

RESPONSIBILITY ACCOUNTING is the collection, summarization, and reporting of financial information about various decision centers throughout an organization; can also be called profitability accounting or activity accounting. It tracks costs, revenues, or profits to the individual managers who are responsible for making the decisions about costs, revenues, or profits and taking action about them.

FUNDS FLOW is the funds generated from operations; normally expressed as cash flow from operations or working capital from operations.

Suggest a Term

Enter Search Term

Enter a term, then click the entry you would like to view.