ACTIVITY BASED MANAGEMENT (ABM) converts Activity Based Costing (ABC) into a system to manage an organization. Activity Based Management not only focuses on product, service, customer, channel costing, it also emphasizes: cost drivers (root cause analysis), action plans to improve to achieve strategic objectives, and, performance measures for activities and processes.
REVENUE CYCLE is the sections of a company that fills customer orders, accounts for
receivables, and collects those receivables.
INSERTION ORDER, in marketing, is an agreement that specifies aspects related to an advertising campaign.
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