ARPU Definition

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ARPU is Average Revenue Per User.

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LCM RULE is an abbreviation for lower-of-cost-or-market rule. LCM requires that an asset be reported on the financial statements at the lower of purchase cost or market value.

THIN MARKET is a market in which there is not an abun­dance of securities available, where any activity, either a purchase or sale, may have a substantial effect on market prices. See TIGHT MARKET.

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