AVERAGE COST is total cost for all units bought (or produced) divided by the number of units.
MEAN is the measure of central tendency; also called the average. It is calculated by the sum of the data points divided by the number of data points.
SG&A refers to the indirect overhead costs contained within the Sales, General and Administrative expense/cost categories. Generally, SG&A expenses of <30% are exceptional, while SG&A approaching 100% indicates a highly competitive industry. Consistency of SG&A is key.
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