BRAND IMAGE Definition

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BRAND IMAGE is the view held by consumers about a particular brand of good or service. The stronger the brand image the more inelastic the demand for the product is likely to be.

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SUPPLANT is to take the place of or move into the position of, e.g. the computer supplanted the slide rule.

POSTING, in bookkeeping, is to list on the companys records, such as to list the detail of sales and purchases on the accounts receivable or payable records.

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