BRAND IMAGE Definition

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BRAND IMAGE is the view held by consumers about a particular brand of good or service. The stronger the brand image the more inelastic the demand for the product is likely to be.

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INSURANCE CLAIM is a written notification to an insurance company requesting payment of an amount due under the terms of the policy.

VET, VETTED, VETTING is to make a careful and critical examination of someone or something, e.g. a person prior to employment.

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