BRAND LOYALTY Definition

Bookmark and Share

BRAND LOYALTY is a situation when a consumer is reluctant to switch from consumption of a favored good. The consumer is "loyal" to the brand.

Learn new Accounting Terms

CAPITAL PROFIT is a synonym for: RETURN OF CAPITAL is the distribution of cash that resulted from tax savings on depreciation, sale of a capital asset or securities, or any other sources unrelated to retained earnings.

CTP is Certified Treasury Professional.

Suggest a Term

Enter Search Term

Enter a term, then click the entry you would like to view.