BULL MARKET is a period of rising share prices; an optimistic state of affairs.
SHAREHOLDER is an individual or company, (including corporations) that legally owns one or more shares of a company.
STANDARD COST is production or operating cost that is carefully predetermined. A standard cost is a target cost that should be attained. The standard cost is compared with the actual cost in order to measure the performance of a given costing department or operation. See STANDARD COST SYSTEM.
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