BUSINESS RISK Definition

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BUSINESS RISK see OPERATING RISK.

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STANDARD RATE AND DATA SERVICE (SRDS), in advertising, is a company that produces a directory for each different type of media; normally listing: rates, circulation, contacts, markets serviced, etc.

INVESTED CAPITAL NET CASH FLOWS is those cash flows available to pay out to equity holders (in the form of dividends) and debt investors (in the form of principal and interest) after funding operations of the business enterprise and making necessary capital investments.

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