BUSINESS RISK Definition

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BUSINESS RISK see OPERATING RISK.

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GOING SHORT is the selling of commodities, bonds, or stock before actually buying it. This happens when a dealer or investor believes the price of the item (on the date of its delivery to the buyer) will be lower than its current price. He or she expects to make a profit by buying the item on or just before its delivery date. See GOING LONG.

PERSUASIVE is having the power to influence. Most audit evidence is persuasive, but not conclusive.

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