CASH COWS Definition

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CASH COWS are products that produce a large amount of revenue or margin because they have a large share of an existing market which is only expanding slowly.

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EXPECTED ANNUAL CAPACITY is the planned activity levels or output for a given year taking into account efficiency and idle capacity.

VALUE PROPOSITION is the unique mix of product, price, service, relationship and image that a provider offers its customers. It determines the market segments to be targeted and how the organization will differentiate itself in those segments, relative to its competition.

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