CASH EARNINGS is cash revenues minus cash expenses. This differs from earnings in that it does not include non-cash expenses such as depreciation.
INTEGRITY is consistent adherence to an ethical code. If client management lacks integrity the auditor must be more skeptical than usual.
REACH, in advertising, is the total number of people within a target market that will be reached through an advertising campaign.
Enter a term, then click the entry you would like to view.