CASH SWEEP Definition

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CASH SWEEP is the use of surplus cash to prepay debt or provide extra security for lenders, instead of paying it out to investors.

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BRAND IMAGE is the view held by consumers about a particular brand of good or service. The stronger the brand image the more inelastic the demand for the product is likely to be.

FREQUENCY, in advertising, is the number of times you hope to reach your target audience through your advertising campaign.

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