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Tel: (612) 246-4616
Tel: (612) 246-4616
CONSORTIUM is an association of companies for some definite purpose.
TRADE SPENDING is that marketing expense directed towards brand building, e.g. promotional allowances, slotting, and advertisements. Total expenditure often represents 20-25% or more of total sales and is a significant expenditure for any size company. Managing this investment more wisely and reducing any fraction of a percentage of these dollars is vital.
ROACE stands for Return on Average Capital Employed.
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