CONSUMER BEHAVIOR Definition

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CONSUMER BEHAVIOR is the study of individuals, groups or organizations and the processes that are used by that consumer to identify, purchase, apply and dispose of a product or service, and the study of those experiences or ideas to satisfy needs and the impacts that these processes have on the the choices that consumers or society ultimately make.

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PENNY STOCK RULES, SEC Rule 15g-9, known as the Penny Stock Rules, is designed to prevent deceptive or manipulative practices. It provides that a broker cannot sell a Penny Stock to any person unless it has approved that person's account for penny stock transactions and the broker/dealer has received in writing from customer agreement to the transaction. Approving an account includes, among other things, reviewing the customer's financial data and determining the customer's suitability, including the capability to evaluate the risks of trading in penny stocks. Some types of transactions in penny stocks are exempt from these rules. Exempt transactions include those with an established customer (a customer of more than one year or one who has made at least three separate penny stock purchases) and transactions in which the customer is an institutional investor.

VOLUME is the amount of trading activity, expressed in shares or dollars, experienced by a single security or the entire market within a specified period.

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