CONSUMER BEHAVIOR Definition

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CONSUMER BEHAVIOR is the study of individuals, groups or organizations and the processes that are used by that consumer to identify, purchase, apply and dispose of a product or service, and the study of those experiences or ideas to satisfy needs and the impacts that these processes have on the the choices that consumers or society ultimately make.

Learn new Accounting Terms

NOMINAL VALUE is the par, or face, value of something e.g. a share issue.

FOOT A COLUMN is to add a column of numbers.  To test footing is to add the column again to check accuracy.

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