COST PER THOUSAND Definition

Bookmark and Share

COST PER THOUSAND (CPM) is advertising terminology used in buying media. CPM refers to the cost it takes to reach a thousand people within your target market.

Learn new Accounting Terms

DRAWDOWN is the magnitude of a decline in account value, either in percentage or currency terms.

WITHOLDING, dependent upon application, is: a. income tax withheld from employees wages and paid directly to the government by the employer; or, b. a tax deducted from dividends on investments which are paid to foreign investors. This can be claimed back if there is a Double Taxation Agreement in place between the countries. See WITHHOLDING TAX.

Suggest a Term

Enter Search Term

Enter a term, then click the entry you would like to view.