DEFICIT Definition

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DEFICIT is a debit balance in the Retained Earnings account resulting from accumulated losses.

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GPRO is Group Practice Reporting Option used within the US government, e.g. Medicare and US DHHS. A "group practice" is defined as a single Taxpayer Identification Number (TIN) with 2 or more individual eligible professionals (EPs) (as identified by individual National Provider Identifier [NPI]) who have reassigned their billing rights to the TIN.

TRADE SPENDING is that marketing expense directed towards brand building, e.g. promotional allowances, slotting, and advertisements. Total expenditure often represents 20-25% or more of total sales and is a significant expenditure for any size company. Managing this investment more wisely and reducing any fraction of a percentage of these dollars is vital.

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