DEMOGRAPHICS are the attributes such as income, age, and occupation that best describe your target market.
CURRENT ASSETS are those assets of a company that are reasonably expected to be realized in cash, or sold, or consumed during the normal operating cycle of the business (usually one year). Such assets include cash, accounts receivable and money due usually within one year, short-term investments, US government bonds, inventories, and prepaid expenses.
FASB see FINANCIAL ACCOUNTING STANDARDS BOARD.
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