DEMOGRAPHICS Definition

DEMOGRAPHICS are the attributes such as income, age, and occupation that best describe your target market.

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RESERVE CAPITAL is that part of the nominal (current value) of a business that has not yet been called up. It is thus a reserve, which can be drawn on in case of need.

EMPLOYEE COMPENSATION is wage and salary payments as well as benefits including health and life insurance, retirement payments, and any other non-cash compensation.

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