DISCRETIONARY ACCRUAL Definition

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DISCRETIONARY ACCRUAL is a non-mandatory expense/asset that is recorded within the accounting system that has yet to be realized. An example of this would be management bonus.

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CONTINUING AUDITOR is the auditor of the current year who also audited the financial statements of the client for the previous year.

MEDIA PLAN, in advertising, is the plan that details the usage of media in an advertising campaign including costs, running dates, markets, reach, frequency, rationales, and strategies.

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