EXPLORATORY RESEARCH Definition

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EXPLORATORY RESEARCH is a method used when gathering primary information for a market survey where targeted consumers / customers are asked very general questions geared toward eliciting a lengthy answer.

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TRADE DISCOUNT is a producer discount given to retail trade members to assist them in increasing sales of the producers product.

CREDIT CARD RECEIPTS is sales revenue where payment has been made through the use of recognized/authorized credit cards versus cash or check receipts/payments.

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