EXPLORATORY RESEARCH Definition

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EXPLORATORY RESEARCH is a method used when gathering primary information for a market survey where targeted consumers / customers are asked very general questions geared toward eliciting a lengthy answer.

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OWNERS DRAW see PROPRIETORS DRAW.

THIN MARKET is a market in which there is not an abun­dance of securities available, where any activity, either a purchase or sale, may have a substantial effect on market prices. See TIGHT MARKET.

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