FINANCIAL MANAGEMENT Definition

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FINANCIAL MANAGEMENT is the process of managing financial resources, including management decisions concerning accounting and financial reporting, forecasting, and budgeting.

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OPERATING REVENUE is that revenue realized from the day-to-day operations of the entity, e.g., sales revenue.

BRAND LOYALTY is a situation when a consumer is reluctant to switch from consumption of a favored good. The consumer is "loyal" to the brand.

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