FREQUENCY, in advertising, is the number of times you hope to reach your target audience through your advertising campaign.
ITEMIZED DEDUCTIONS is amounts paid by an individual taxpayer for personal and quasi-business expenses that can be deducted in computing taxable income, such as medical expenses, property and income taxes, mortgage and investment interest, charitable contributions, moving expenses, casualty and theft losses, and certain miscellaneous expenses. See STANDARD DEDUCTIONS.
REGRESSIVE TAX is a tax system to where the more income that is realized the lower the tax rate becomes.
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