FUND BALANCE Definition

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FUND BALANCE is when liabilities are subtracted from assets, there is a fund balance. A positive fund balance means there are more assets than liabilities; a negative fund balance means just the opposite. Fund balance can be complicated by the fact that part of the fund balance is reserved and part unreserved. The difference between reserved and unreserved is that the unreserved can potentially be authorized for future expenditures while the reserved cannot. Additionally, the fund balance is a residual and not necessarily a cash amount.

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FREQUENCY, in advertising, is the number of times you hope to reach your target audience through your advertising campaign.

CONSUMER is an individual who purchases, uses, maintains, and disposes of products and services.

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