GARBAGE IN, GARBAGE OUT Definition

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GARBAGE IN, GARBAGE OUT (GIGO) is an often used computer and software industry saying meaning that if the data going into a system is suspect, the resulting data output will be suspect.

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MEDIA PLAN, in advertising, is the plan that details the usage of media in an advertising campaign including costs, running dates, markets, reach, frequency, rationales, and strategies.

BRIDGE LOAN (BRIDGING LOAN) is an equity loan secured to solve short-term financing problem.

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