HEADCOUNT Definition

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HEADCOUNT is the act of counting people in a certain way or in a particular group.

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PRIMARY DATA is data that has not been previously published, i.e. the data is derived from a new or orgiinal research study and collected at the source, e.g., in marketing, it is information that is obtained directly from first-hand sources by means of surveys, observation or experimentation.

IBNR is Incurred But Not Reported.

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