HEADCOUNT is the act of counting people in a certain way or in a particular group.
PRIMARY DATA is data that has not been previously published, i.e. the data is derived from a new or orgiinal research study and collected at the source, e.g., in marketing, it is information that is obtained directly from first-hand sources by means of surveys, observation or experimentation.
IBNR is Incurred But Not Reported.
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