INSERTION ORDER Definition

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INSERTION ORDER, in marketing, is an agreement that specifies aspects related to an advertising campaign.

Learn new Accounting Terms

PPBS is PPBS is Program Planning Budgeting System.

FUND BALANCE is when liabilities are subtracted from assets, there is a fund balance. A positive fund balance means there are more assets than liabilities; a negative fund balance means just the opposite. Fund balance can be complicated by the fact that part of the fund balance is reserved and part unreserved. The difference between reserved and unreserved is that the unreserved can potentially be authorized for future expenditures while the reserved cannot. Additionally, the fund balance is a residual and not necessarily a cash amount.

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