INVERSE Definition

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INVERSE is the opposite or reverse. An inverse relationship between two variables means that when one increases the other decreases.

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TRADE SPENDING is that marketing expense directed towards brand building, e.g. promotional allowances, slotting, and advertisements. Total expenditure often represents 20-25% or more of total sales and is a significant expenditure for any size company. Managing this investment more wisely and reducing any fraction of a percentage of these dollars is vital.

EDP see Electronic Data Processing.

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