INVERSE is the opposite or reverse. An inverse relationship between two variables means that when one increases the other decreases.
TRADE SPENDING is that marketing expense directed towards brand building, e.g. promotional allowances, slotting, and advertisements. Total expenditure often represents 20-25% or more of total sales and is a significant expenditure for any size company. Managing this investment more wisely and reducing any fraction of a percentage of these dollars is vital.
EDP see Electronic Data Processing.
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