MARKET ORIENTATION Definition

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MARKET ORIENTATION is the business philosophy and approach to focusing on the customer's needs and wants, both stated and hidden, and satisfying them with proprietary or purchased products and services.

Learn new Accounting Terms

UN-PRESENTED CHECK is a check that was written but has not yet been forwarded to or paid by the bank on which it is drawn.

CAPITALIZATION FACTOR is any multiple or divisor used to convert anticipated benefits into value.

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