MARKET ORIENTATION Definition

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MARKET ORIENTATION is the business philosophy and approach to focusing on the customer's needs and wants, both stated and hidden, and satisfying them with proprietary or purchased products and services.

Learn new Accounting Terms

PREFERENCE SHARE CAPITAL is capital raised by an entity through the sale of preferred shares.

DAIRY QUEEN ACCOUNTING is a figure of speech from the steel industry meaning that some people dont know if they are doing accounting for Dairy Queen or a steel mill.

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