MARKET SEGMENT Definition

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MARKET SEGMENT is a group of consumers, within a broader market, that has similar characteristics and needs.

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RFP is Request for Proposal.

INTANGIBLE ASSETS are non-physical assets (such as franchises, trademarks, patents, copyrights, goodwill, equities, mineral rights, securities and contracts as distinguished from physical assets) that grant rights, privileges, and have economic benefits for the owner.

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