MARKETING LEVER Definition

Bookmark and Share

MARKETING LEVER is anything that provides positional advantage or power to act effectively: Potential levers may be price, brand name, corporate image, broad distribution, effective advertising, etc.

Learn new Accounting Terms

VENDOR MANAGED INVENTORY (VMI) is a process in which a supplier generates orders for its distributor based on demand information sent by the distributor. Vendor Managed Inventory was first applied to the grocery industry, between companies like Procter & Gamble (supplier) and Wal-Mart (distributor). But increasingly, Vendor Managed Inventory is providing the benefits of smoother demand, increased sales, lower inventories and reduced costs to other industries.

ENTITY BOUNDARY is that which is legally included within or excluded from a defined entity.

Suggest a Term

Enter Search Term

Enter a term, then click the entry you would like to view.