MARKETING LEVER Definition

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MARKETING LEVER is anything that provides positional advantage or power to act effectively: Potential levers may be price, brand name, corporate image, broad distribution, effective advertising, etc.

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OUTPUT VAT is VAT on a companys sales. See also VALUE ADDED TAX (VAT).

GUARANTOR, in finance, is a person that promises to pay back a loan if the original borrower does not make payment.

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