MARKETING LEVER Definition

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MARKETING LEVER is anything that provides positional advantage or power to act effectively: Potential levers may be price, brand name, corporate image, broad distribution, effective advertising, etc.

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VALUE MANAGEMENT is the application of established techniques to help define and refine business need, delivery strategy and the best value concept by setting customer objectives and values and determining success criteria for the project.

INSTITUTIONAL INVESTOR is a bank, mutual fund, pension fund, or other corporate entity that trades securities in large volumes.

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