MEAN Definition

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MEAN is the measure of central tendency; also called the average. It is calculated by the sum of the data points divided by the number of data points.

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REACH, in advertising, is the total number of people within a target market that will be reached through an advertising campaign.

COMPANY KIT, normally, is a for sale commercially packaged self-instruction product containing written instructions, forms, software (sometimes), for establishing an enterprise.

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