MEDIUM TERM ASSETS Definition

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MEDIUM TERM ASSETS, usually, are those assets that are expected of having a useful life of between six months and two years of the present.

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COMPETITIVE PRICING generally is where firms must be able to offer the best price in the market and meet price erosion without compromising quality. This is normally met whenever a firm finds acceptable a prices-production combination such that: a. At these prices, there is no other production plan yielding higher profits and using fewer capital goods; namely, firms behave as constrained profit maximizers at given prices; and, b. There is no price vector satisfying "a." with higher prices for capital goods. In other words, the prices of capital goods are maximal within those satisfying constrained profit maximization

STRONG, from a corporate perspective, usually means having or wielding force or authority within that entitys market segment or niche.

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