MONETARY POLICY is U.S. Federal Reserve actions to influence the availability and cost of money and credit as a means of helping to promote high employment, economic growth, price stability and a sustainable pattern of international transactions. Tools of monetary policy include open market operations, adjustments in reserve requirements and changes in the discount rate.
COST PER THOUSAND (CPM) is advertising terminology used in buying media. CPM refers to the cost it takes to reach a thousand people within your target market.
RESERVE is an accounting entry that properly reflects contingent liabilities.
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