NORMALIZED EARNINGS Definition

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NORMALIZED EARNINGS is earnings that have been adjusted in order to take into account the effect of cycles in the economy.

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TRADE NAME is a distinctive name used to identify a product or company and build recognition. Many corporations; e.g. Coca Cola, Ford, IBM, etc.; aggressively protect their trade names within the market.

OPERATING REVENUE is that revenue realized from the day-to-day operations of the entity, e.g., sales revenue.

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