OPERATING RATIO measures a firms operating efficiency; calculated: company operating expenses divided by its operating revenues.
MOTIVATION is the cause of the action, i.e. the reason that gives purpose and direction to behavior.
MARKET TO BOOK VALUE is calculated by dividing the market value (MV) of a company, i.e., the total value of all its outstanding shares, by the value of its tangible assets (TA). Also known as TOBIN RATIO = MV/TA.
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