OVERSTATED is when something is represented as greater than is true or reasonable.
VISION is a concise written statement defining the mid-long term (3-5 year) strategy of the organization. The vision is the summary statement of how the organization wants/intends to be perceived by the world. The statement is external/market oriented, brief (1-3 sentences), and stated in “visionary,” colorful terms. Example: “Become the respected leader in financial services with a focus on end-to-end customer relationships and satisfaction, resulting in optimized balance sheets for our partners.”
TOTAL RETURN is the rate of return on an investment or portfolio that takes into consideration both earned income and changes in market value.
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