PA is Public Accountant.
TOTAL RETURN is the rate of return on an investment or portfolio that takes into consideration both earned income and changes in market value.
COST OF EQUITY (COE) is the minimum rate of return a firm must offer owners to compensate for waiting for their returns, and for bearing risk. It is calculated: COE = Dividends per Share (for next year) / Current Market Value of Stock + Growth Rate of Dividends.
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