PERMANENCE is the quality or state of being permanent; primarily judged by durability and useful life. See ORDER OF PERMANENCE.
MEDIA PLAN, in advertising, is the plan that details the usage of media in an advertising campaign including costs, running dates, markets, reach, frequency, rationales, and strategies.
EFFECTIVE DATE OF INTEREST is the market rate at time of a debt issue.
Enter a term, then click the entry you would like to view.