PRICE EARNING RATIO Definition

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PRICE EARNING RATIO see PRICE EARNINGS MULTIPLE.

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PR is an acronym for, among others, public relations, payroll and purchase request.

SALES MULTIPLE is the most widely used valuation benchmark used in the valuation of a business. The information needed are annual sales and an industry multiplier, which is usually a range of .25 to 1 or higher. The industry multiplier can be found in various financial publications, as well as analyzing sales of comparable businesses. This method is easy to understand and use. The sales multiple is often used as the valuation benchmark.

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