REACH Definition

Bookmark and Share

REACH, in advertising, is the total number of people within a target market that will be reached through an advertising campaign.

Learn new Accounting Terms

BASLE COMMITTEE was set up by the Bank for International Settlements and is based in Basle. The Committee drew up international capital adequacy standards for banks and was once known as the Cooke Committee, after a former chairman.

HELLER is a currency of Austria.

Suggest a Term

Enter Search Term

Enter a term, then click the entry you would like to view.