REACH Definition

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REACH, in advertising, is the total number of people within a target market that will be reached through an advertising campaign.

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UNLEVERED BETA is the beta reflecting a capital structure without debt.

SUPPLIER FINANCING is where the trade assists in meeting credit needs of a customer, e.g. a trade credit line may be negotiated to where a supplier may give 90 to 120 days to pay for the goods plus an interest charge.

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