STOCK CERTIFICATE Definition

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STOCK CERTIFICATE is a certificate establishing ownership of a stated number of shares in a corporations stock.

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BRAND NAME is a name given to a product or service.

TREASURY STOCK is stock reacquired by the issuing company and available for retirement or resale. It is issued but not outstanding. It cannot be voted and it pays or accrues no dividends. It is not included in any of the ratios measuring values per common share. The presence of treasury stock/shares and a history of stock buyback are indicators that the firm has a sustainable competitive advantage.

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