SWEEPING ACCOUNTS Definition

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SWEEPING ACCOUNTS is when an entity zeros out a monetary asset account (takes the money) that does not meet an established mandatory monetary hurdle at which they will make a payment to the holder of that account, e.g., if a salesman does not make a certain amount of sales required over a time period, his company will not pay him commission on the sales that were made during that period and sweep his account balance to zero at the end of the time period.

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REACH, in advertising, is the total number of people within a target market that will be reached through an advertising campaign.

OPTIMISM is a general disposition to expect the best in all things.

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