TARR is Time-Adjusted Rate of Return.
BRAND IMAGE is the view held by consumers about a particular brand of good or service. The stronger the brand image the more inelastic the demand for the product is likely to be.
Adjustments will vary dependent upon how the company accounts for its revenue and exceptional transactions. Enter the amount for "Adjustments to Gross Sales", or its equivalent, as reported in the company's financial reporting document in 1,000's. Enter a zero for no adjustments.
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