TRADE SPENDING Definition

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TRADE SPENDING is that marketing expense directed towards brand building, e.g. promotional allowances, slotting, and advertisements. Total expenditure often represents 20-25% or more of total sales and is a significant expenditure for any size company. Managing this investment more wisely and reducing any fraction of a percentage of these dollars is vital.

Learn new Accounting Terms

PERPETUITY, in finance, is an annuity payable forever.

QUOTE is to name the price of an asset or service, e.g. stock price or investment.

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