TREND is the general direction in which something tends to move.
LESSOR is the party who conveys specified property to another for a period of time in return for the receipt of rent.
EQUITY FINANCING is a method of an entity obtaining funds by issuing either common or preferred stock, or both. Receipts can be through cash, services, or property. It is in the entities best interest to issue shares when the market price for the stock is at its highest.
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