UNSYSTEMATIC RISK Definition

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UNSYSTEMATIC RISK, in securities, is price fluctuations resulting from the unique characteristics of specific securities. Unsys­tematic risk generally is eliminated in a well diversified portfolio. Also known as non-systematic risk.

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FREQUENCY, in advertising, is the number of times you hope to reach your target audience through your advertising campaign.

STABLE MONETARY UNIT CONCEPT allows accountants to ignore the effect of inflation in the accounting records.

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