Formatting financial statements in commn size can eliminate inherent bias' that usually occurs whenever analyzing companies of differing sizes. Common size also allows for the analysis of a company over various time periods rapidly, e.g. revealing what percentage of sales is cost of goods sold and how that value has changed over time.
Cardlytics, Inc., www.cardlytics.com, SIC Code: 7310,
View Financial Statements Report for Cardlytics, Inc.